Live to Shine
Promotional Poster Design
Commissioned by: Live to Shine
To represent all that Live to Shine (LTS) was hoping to achieve, the promotional poster for the event was created using mixed media to represent the mixture of mediums that would be on show on the day of the event. As part of my relationship with LTS, I was named the Design Coordinator, due to my knowledge in both the web and print field. As part of this, I was tasked with guiding a few traditional artists on how their work would be converted for print. I had the pleasure of working with Greta Warring, a traditional artists on the LTS team, on this piece in coming up with a design to encompass everything about LTS.
As part of LTS, established artists in all fields were asked to come in and mentor the up and coming artists that would be part of the event. Greta used a rabbit and a fox as metaphors for the relationships that LTS was encouraging between the established artists (the fox) and the up and coming artists (the rabbit).
The website design was kept simple due to the amount of content that would be included. Since the poster had limited information, I wanted it to be more theatrical and to really emphasise the LTS theme of “we give you the stage, you put on the show”. After discussing it with Greta, I asked if she could include a prop house (to represent the event), a prop tree and cue cards on the stage, which she did beautifully.
From here, I converted the scan sketch into vector line art where colours were added. Finally, the mixed media elements came into play. I added “real world” elements to represent the different categories of artists on the day. The curtains (from the website) for performance artists, a guitar for the musicians and a bucket of paintbrushes for the visual artists. The vines were replaced with lush grass for the poster to balance everything out. The text was then included and arranged inside the cue cards, once again, to tie in with the prop house and tree and the theatre aspect.
Overall, I am extremely proud of this piece. So before I end this post, I want to thank two people in particular: Greta, thank you for humouring me when I threw my crazy ideas your way. Stephannie, thank you for believing in me, for trusting me enough to give me free range and no boundaries on something that you held dear to you. I could not have done this without either of you.
